In this in-depth Getresponse review, I examine a well-known email marketing service and examine its advantages and disadvantages. Is it appropriate for your company... Should you go with a different option?
There is an increasing number of email marketing solutions on the market, making it tough to choose the best one.
You've probably come here because you've heard good things about Getresponse and want to know if it's the appropriate fit for your company.
This Getresponse review is here to assist you. I'll investigate the item's expense, formats, and advertising highlights exhaustively, and offer you my input on each.
So keep reading to find out:
By the end of this article, you'll know whether this product is right for you – or if you should look for something else.
Let's get started with a critical question.
What is Getresponse?
Getresponse is an email marketing tool that lets you do things like:
- Make a Mailing list and save the information on it.
- Send E-mails to your mailing list subscribers
- Use 'Autoresponders' to automate your emails to subscribers.
- View and analyze statistics about your email campaigns, such as open rates, clickthrough rates, and forwards.
Getresponse, on the other hand, has adjusted its focus in recent years, aiming to be more of an "all-in-one" e-commerce and marketing solution rather than just an email marketing tool.
As a result, Getresponse now offers e-commerce, webinar hosting, landing pages, and automated sales funnels in addition to email marketing.
Getresponse has been around since 1998, and the company claims that over 350,000 people and businesses utilize the platform for their email marketing campaigns.
While the userbase isn't as huge as some other email marketing platforms (most notably Mailchimp), it's significant enough to give the impression that the organization is well-established and unlikely to go away anytime soon.
Getresponse pricing
- Basic – for $15 per month, you can send unlimited emails to up to 1,000 subscribers.
- Plus -- for up to 1,000 subscribers, prices start at $49 per month.
- Professional -- for up to 1,000 members, starting at $99 per month\
The charges rise as you add more subscribers to your mailing list. On the ‘Basic', ‘Plus', and ‘Professional' plans, you can expect to pay $450, $499, or $580 a month to use Getresponse with a list of 100,000 subscribers at the high end of the range (respectively).
If you're interested in the "Max" plan, you'll need to book a demo, discuss your needs, and negotiate pricing with Getresponse.
If you pay for 12 or 24 months of service in advance, you can save a lot of money (18 percent and 30 percent respectively).
A 30-day free trial is also available in addition to the paid options, which you can obtain by clicking this link.
Key differences between plans
Getresponse's plans all provide the email marketing essentials you'd expect – core features include:
The capability of importing, growing, and hosting a subscriber list
- A collection of e-newsletter themes to choose from.
- Functions of an autoresponder.
- E-mail designs that are responsive.
- Feed-to-email (RSS) and blog-to-email.
- Possibilities for segmentation
There are different differentiation between the 'Fundamental,' 'In addition to,' and 'Proficient' plans, yet coming up next are the most critical to me:
The automation builder (which allows you to develop complicated autoresponder sequences based on user behavior) is only accessible on the ‘Plus' plan or higher and is undoubtedly Getresponse's highlight feature (you can create 5 automation on the plus plan or an unlimited number on the other plans).
As you progress up the pricing ladder, you'll have access to additional automatic sales funnels.
1. Webinars – this feature is not available on the ‘Basic' plan, and the number of webinar attendees is limited to 100, 300, and 500 for the ‘Plus', ‘Professional,' and ‘Enterprise' plans, respectively.
2. Team management — on the ‘Basic' plan, you can only have one user account; on the ‘Plus', ‘Professional,' and ‘Enterprise,' you can have three, five, or ten.
3. E-commerce -- The abandoned order recovery option is only accessible on the ‘Plus' or higher plan.
4. Pricing ladder -- You'll gain access to more automatic sales funnels as you move up.
How does Getresponse's pricing stack up against its rivals?
The pay-per-month Getresponse plans are in general cheaper than those provided by many of its primary competitors, particularly if you have a reasonably big number of email addresses on your database, as long as you are happy to choose one of the entry-level "Basic" plans.
Getresponse's cost is competitive at the entry-level database level: for $15 per month, you may host a database with up to 1,000 email addresses, compared to $29 per month for Aweber and Campaign Monitor. The monthly cost of Mailchimp's broadly identical "Standard" plan is $14.99.
Getresponse's valuing stays serious as you climb the evaluating stepping stool.
If you have a contact list with 10,000 records, the ‘Basic' Getresponse package will cost you $65 per month to host.
This is how it works out:
- Aweber is $4 cheaper per month.
- Campaign Monitor is $24 per month cheaper.
- Mailchimp is $40 cheaper each month (Standard Plan)
There are a few more things to keep in mind when it comes to rival pricing:
For consumers with a modest number of records, some competitors, such as Mailchimp and Aweber, provide free accounts (note however that these do not offer the full range of features that you get on a paid plan). Getresponse currently does not have an equivalent free plan.
Some services, such as Mailchimp, charge you to store both enrolled and unsubscribed contacts, which can add up to a large hidden expense. Getresponse only bills you for the active subscribers you have.
If you are willing to pay for a year or two in advance, Getresponse can offer you significant reductions that other competitors do not yet provide.
2. Getresponse has an exceptionally wide feature set compared to other email marketing solutions, especially on its entry-level packing.
3. Not only does Getresponse offer all of the essential features you'd expect from an email marketing platform — list hosting, templates, autoresponders, analytics, and so on — but, as previously mentioned, it's recently expanded its feature set to the point where it's become an all-in-one marketing and e-commerce solution.
4. Autoresponders are electronic messages that are conveyed consequently.
5. Autoresponders are e-newsletters that are automatically emailed to your subscribers at predetermined intervals.
6. You can, for instance, set them up so that
7. When someone joins your mailing list, they will immediately receive a welcome message from your company.
8. They might get a discount offer for some of your items or services a week later.
They might get an email three weeks later encouraging them to follow you on social media.
Tools for marketing automation
Getresponse offers a more advanced method for automatically sequencing emails, in addition to the basic ‘drip' style autoresponders discussed above. This is known as 'Marketing Automation,' and it is only available on the 'Plus' or higher levels.
You can use a drag-and-drop builder to create automation workflows – you basically design an "automation flowchart" that tells Getresponse what to do if a consumer opens a specific offer, clicks on a specific link, and so on.
The features on offer here go well beyond what autoresponders have historically offered, allowing you to design a user path that can be customized to the nth degree.
Take a look at Getresponse's video walkthrough of its marketing automation capabilities, below, for a fast visual explanation of how it all works.
Email templates from GetResponse
Getresponse has roughly 115 templates, which is less than other competing email marketing systems (particularly Aweber, which has approximately 700), but they are diverse in nature and the designs are highly contemporary (and tweakable).
1. The email templates are divided into a few groups based on their primary objectives (promoting, educating, selling, etc.).
2. All of the templates are of excellent quality, and I would have no problems using them for my email campaigns.
3. However, there is one missing worth mentioning: the ability to establish ‘global' styles for headings and text. As it stands, the template editor does not allow you to specify reusable heading and paragraph styles throughout a message, which implies extra text formatting as you compose emails, which is a nuisance.
4. The Getresponse email creator, on the other hand, allows you to utilize a lot of web fonts. In your e-newsletters, you can use a much larger assortment of Google Fonts than any rival product I've tested so far.
5. Given the predominance of Google fonts in corporate branding, these days, this large variety of web fonts will aid many users in creating email campaigns that respect brand values.
6. It's crucial to remember that not all email applications support the usage of web fonts — Getresponse allows you to set a "fallback font" to suit those that don't — but in those that do, Getresponse emails have the potential to look pretty lovely indeed.
7. Finally, all Getresponse templates are responsive, which means they adapt automatically to the device being used to see an e-newsletter – mobile, tablet, desktop computer, etc.
8. There is a preview tool to see how your newsletter will look on each device.
Analytics
Getresponse provides a comprehensive set of analytics and reporting tools.
1. Of course, you get all the basics — open rate, click-through, unsubscribe rates, and so on — but there are a few particularly useful reporting capabilities worth mentioning, namely:
2. ‘one-click segmentation‘: the ability to identify those who did not engage with an e-newsletter you delivered and place them in a section of subscribers whom you can then email with a different version of the e-newsletter.
3. You may use this information to determine when the majority of your subscribers act on your emails and schedule future mailings accordingly.
4. You may find out how effective (or not!) your email campaigns are in driving sales by adding tracking code to your post-sales page on your site and calculate your return on investment in email marketing.
5. per-user information – you can look up where a subscriber signed up, where they live, and which emails they've opened in the past by clicking on their name.
6. Comparison of e-newsletter performance — It's simple to compare the performance of two e-newsletters side by side.
7. While Mailchimp and Aweber all provide some reporting capabilities — notably in terms of sales tracking — Getresponse's reporting tool is by far the most comprehensive.
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